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For more information:
Jennifer Annett
Coolibar, Inc.
952-358-7214
COOLIBAR’S SPRING CATALOG HONORED IN 2007 AMERICAN GRAPHIC DESIGN AWARDS
MINNEAPOLIS (November 15, 2007) –– Coolibar, the nation’s leading provider of quality sun protection clothing, and Design Write Advertising have been honored in the 2007 American Graphic Design Awards for Coolibar’s Spring 2007 catalog.
“This award reflects the hard work of so many people at Coolibar and Design Write,” said John Barrow, founder and president of Coolibar. “We’re proud that our companies have been recognized for their unique and innovative designs.”
Coolibar, which began as a small, emerging sun protective apparel company, has established itself as a well-known brand in a new product category with the help of its print and online catalogs. Coolibar’s Spring 2007 catalog refreshed and updated the company’s visual identity by placing an emphasis on healthy lifestyles and fresh layouts. Product photography showing individuals in their favorite outdoor activities, protected by Coolibar’s UPF 50+ apparel lines, was utilized to illustrate the importance of sun protection.
Coolibar and Design Write Advertising were selected from over 10,000 entries by American Graphic Design Award judges for their excellence in catalog design. The annual, three decade-old competition is sponsored by Adobe Systems Incorporated.
About Coolibar
Coolibar was founded in 2001 to bring Australia’s world-leading approaches to sun protection to the American market. The company has extensively redesigned Australian UPF 50 Apparel styles to meet the tastes and needs of fashion- and health-conscious Americans. For information about Coolibar, go to www.coolibar.com or call 1-800-926-6509.
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