For more information:
Carol Schuler
Haberman & Associates
612-372-6451
Kids Sun Hats Become
Back to School Necessity in Northern California
Pleasanton
Students Covering Up for Sun Safety
PLEASANTON, August 18, 2003—Alisal
Elementary School is adding one more item to the list of back to school supplies
– a kids sun hat. Alisal is teaching sun safety by having kids protect themselves from the sun’s
harmful ultraviolet rays by providing information to children and their parents
about the importance of sun protection and by providing more shade on school
grounds.
The school has partnered with Coolibar,
a provider of sun protective clothing, to provide kids sun hats for the
children. The school sold more than 150 sun hats at the end of the school year and
will again make them available during registration for the new school year.
Lee Techel, a parent of a second-grader
and future kindergartener at Alisal, has been the driving force in bringing
the sun safety curriculum into the school. Techel’s husband died of melanoma
a year and a half ago.
“I realized I had to do something
to educate and protect children,” Techel said. “Teaching the kids
to wear a sun hat every time they go outside will help them develop habits that
will keep them sun safe for a lifetime.”
Since she began working with the
school, large umbrellas have been put up next to picnic tables, more trees have
been planted and colorful posters encouraging students to protect themselves
from the sun by slipping on a shirt, slopping on sunscreen, sliding on shades
and slapping on a hat have been put up in the school. The school district has
given $20,000 to each school in Pleasanton to provide more shade. At Alisal,
two outdoor shade structures will be built, one as large as 25-by-30 feet.
Techel reports that the program has
been well received and that the hats have been very popular, with the girls
preferring bucket hats and boys preferring the all sport hat. Last year Techel
dropped by the school during breaks some days to hand out ice pops to students
who were wearing hats and plans to do so again this year.
“80 percent of the sun’s
damage occurs before age 18,” said John Barrow, founder and president
of Coolibar. “Children need to be educated about sun safety practices early
to avoid the risks of melanoma later.”
To fully protect skin from the harmful
effects of UV radiation, Coolibar recommends a combination of the following
sun safety practices be used:
- Avoid the sun. Avoid sun exposure
between 10 a.m. and 2 p.m., when sunrays and ultraviolet radiation are most
intense. Approximately 50 percent of the daily UV exposure is received during
the four hours around noon.
- Sun protection is most important
for infants and children. Babies fewer than 6 months of age are too young
for sunscreen and should be kept out of direct sunlight as much as possible.
Up to 80 percent of sun damage is received by 18 years of age.
- Clothing is an excellent sun
protection tool that provides a physical sunscreen that doesn't wash
or wear off and protection lasts all day. Wearing tightly woven yet loose
fitting clothing that has been tested and certified as sun protective can
shade your skin from the sun's UVA and UVB rays.
- Wear a wide-brimmed hat or legionnaires
hat that covers neck and ears made of sun protective material. A hat with
at least a 3-inch brim all the way around is best. Baseball caps do not protect
the back of the neck or the ears.
- Wear sunglasses that block both
ultraviolet-A (UVA) and ultraviolet-B (UVB) rays. Wearing sunglasses protects
eyes from cataracts, retinal damage, macular degeneration and eyelid cancer.
- Use broad-spectrum sunscreen
whose active ingredients block both UVA and UVB rays. The Sun Protective Factor
(SPF) should be a minimum of 30. Sunscreens should be used every day, including
cloudy days. They should be applied liberally and evenly before going out
into the sun and should be applied frequently, especially after swimming.
- Limit exposure to reflective
surfaces such as water, snow, sand and concrete. Sitting on the beach under
an umbrella provides protection only from the sun’s direct rays, not
the indirect rays reflected off the sand.
Coolibar was founded in 2001 to bring
Australia’s world-leading approaches to sun protection to the American
market. The company has extensively redesigned Australian sun protection clothing
styles to meet the tastes and needs of fashion- and health-conscious Americans.
For information about Coolibar, go to www.coolibar.com
or call 1-800-926-6509.