Contact:
Jennifer Annett
Coolibar, Inc.
952-358-7214
jannett@coolibar.com

2007 Inc. Magazine 500

Coolibar Named in Inc. Magazine's List of Nation's
500 Fastest-Growing Private Companies

MINNEAPOLIS August 27, 2007 -- Coolibar, the nation's leading provider of quality sunblock clothing, today announced Inc. magazine has recognized the company as one of the nation's 500 fastest-growing private companies in its annual Inc. 500.

Coolibar - which designs and manufactures a range of quality sun protection clothes and SPF products that block 98 percent of the sun's harmful ultraviolet rays - joins a prestigious list of companies recognized in past year's Inc. 500 rankings, including Microsoft, Timberland and Domino's Pizza.

Inc. identifies its annual Inc. 500 by examining private, U.S.-based companies' annual growth-rate over a four-year period.

"Being recognized in the Inc. 500 is a great honor, but also an indication of consumers' desires for quality in protecting themselves and their families from harmful UV rays," said John Barrow, founder and president of Coolibar. "In the end, it's about helping our customers enjoy the sun and protect themselves at the same time." This year's Inc. 500 issue of Inc. magazine will arrive on newsstands August 23.

About Coolibar
Coolibar was founded in 2001 to bring Australia's world-leading approaches to sun protection to the American market. The company has extensively redesigned Australian sun protective clothing styles to meet the tastes and needs of fashion- and health-conscious Americans.

For information about Coolibar, go to www.coolibar.com or call 1-800-926-6509.