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Our Story

Welcome to health, happiness and life in the sun.

Coolibar (koo-luh-bar) stands for the most innovative UPF 50+ fabrics and clothing designed to block 98% of UV rays and guaranteed UPF 50+ for a lifetime. Call us fabric and design geeks, but when it comes to protecting your skin and your right to safely enjoy the outdoors, we're good with that. That’s why for nearly 20 years, we've been innovating technical and proprietary UV fabrics for clothing, hats and accessories designed for women, men, kids and babies. Coolibar was the first clothing company to receive The Skin Cancer Foundation's Seal of Recommendation.


Surprise! We're in Minnesota.

That usually gets a chuckle, but the reality is Minnesota ranks 4th in the nation for melanoma incidence, the deadliest form of skin cancer. Because Minnesotans are known for year-round outdoor sports and lifestyle activities, we live outside where UV rays loom all year. Snow skiing, running, climbing, biking, boating, swimming, water skiing, hiking, fishing, golfing – you name it. We fear no weather, but we take our UVA and UVB protection seriously. For us, safely enjoying days in fresh air is vital to our overall health and state of mind.

So every day we wake up and go to work with one purpose: To keep the world safe from sun damage, to protect those who suffer from a sun-related medical condition and to prevent everyone else from developing one. It’s a lofty mission, but it gives us purpose. What we do matters. We hope we inspire you to wear UV protective clothing, wear sunscreen, protect your eyes with great sunglasses, then go enjoy the beautiful outdoors. Live actively and safely…let's outshine the sun together.


The "+" means our fabrics exceed the highest standards for UPF 50+ protection.

Tested more than any other fabric, endorsed by experts worldwide and recommended by dermatologists, Coolibar guarantees UPF 50+ protection from the first day our product is worn until the last day. Some brands only measure themselves against one standard for UV safety, while we invest in testing all our fabrics multiple times against multiple standards. UV rays react differently to colors, patterns and fabrics, so we test every fabric we make in every color and pattern we create. And we test it three times over and measure performance against U.S. standards as well as Australian UPF Protection testing standards, the world's highest rating standard. The fact is Coolibar's level of sun protection exceeds all published rating standards of UPF 50. That means, when we test our fabrics and clothing, our ultraviolet protection factor far exceeds the protection level of 50, but because the standard for certification stops at UPF 50, we indicate that we go above and beyond by using the "+" symbol, so you know our clothes block more than 98% of UV rays.