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OUR STORY

Coolibar's got you covered.

For over 14 years, Coolibar has inspired active, outdoor living with the most innovative UPF 50+ products and fabrics designed to last a lifetime. Only Coolibar looks this good, wears this well and protects for a lifetime. Welcome to health, happiness and life in the sun.

OUR HISTORY

Founded in 2001 by an Australian who knew the harshest of sun climates, Coolibar has evolved to be the leader in innovative sun protective fabric design. Headquartered in Minneapolis, Minnesota, Coolibar takes its name from a eucalyptus tree native to the Australian outback - offering welcome relief and reliable protection from the sun's damaging ultraviolet rays, on the continent where sun protection began.

Coolibar is the first company to receive the Skin Cancer Foundation's Seal of Recommendation for sun protective clothing. Additionally, our sun protective apparel was the first ever endorsed by the Melanoma International Foundation, and as a sun protective clothing company Coolibar has also been endorsed by the Pediatric Sun Protection Foundation.

OUR FABRICS

Tested more than any other fabric, endorsed by experts worldwide and recommended by dermatologists - Coolibar guarantees UPF 50+ protection from the first day our product is worn until the last day. Our fabrics are thoroughly tested at independent labs to ensure each product meets or exceeds our UPF 50+ standard. We test multiple samples from every dye lot of every fabric we use. Our UV testing of fabrics significantly exceeds all published American standards.

After we conduct an initial UV transmittance test, we launder each garment 40 times, expose it to 100 fading units of simulated sunlight, then conduct a second UV transmittance test. The tests measure transmittance across both the UVA and UVB spectrum. Our garment ratings are based on the lower result of the initial "brand new" test and the second "life cycle" test. Most fabrics lose some level of UV protection as they age, so most fabrics are rated based on their second test.

Learn more about our fabrics

OUR CUSTOMERS SAY IT BEST

We love our customers! Their trust and confidence in our products and loyalty to our brand brings meaning to what we do each day. Hear more about Coolibar straight from them here.

OUR TESTING

It's important to know that all clothing is not sun protective, and all sun protective clothing is not created equal.

Coolibar's proprietary SUNTECT® fabrics are rated UPF 50+, the highest in the industry. Ultraviolet Protection Factor (UPF) is a rating system much like SPF used in sunscreens, only UPF measures blockage of both UVA and UVB rays. Technically speaking, Coolibar allows only 1/50th of UV radiation that falls on the surface of our fabrics to actually pass through it. What it really means is that Coolibar's clothing blocks 98% of the sun's radiation from reaching your skin, so you can actually enjoy all the sun's good stuff without any of the bad stuff. Our fabrics are made with the best active ingredients found in sunscreens including Titanium Dioxide and Zinc Oxide and even with multiple washing and exposure to sweat, chlorine and salt - our sun protection never washes out.

Learn more about our testing standards

THE SUN AND YOUR SKIN

Average Tee

vs

Coolibar Tee

AVERAGE TEE
BLOCKS ABOUT 5%-9% OF UVA/UVB RAYS

COOLIBAR CLOTHING:
BLOCKS 98% OF UVA/UVB RAYS

A common misconception is that a cotton t-shirt provides adequate protection from the sun. According to the Skin Cancer Foundation (SCF), a typical white cotton t-shirt averages an ultraviolet protection factor (UPF) of only 7, while the SCF and leading dermatologists recommend a UPF of at least 30. UPF can also decline when fabric is exposed to chlorine and salt, and after multiple washings so it is important that fabrics be tested in conditions that simulate regular use.

Buying sun-protective clothing from a reputable manufacturer is the only way to know that your skin is protected. When considering a garment for sun protection, it is important to ask:

- Does it claim to offer UPF protection and to what level?
- Was it tested, and which test protocols were used?
- Was real wear simulated as part of the test through washing, exposure to light, chlorine, etc.?
- Was testing conducted to simulate sun-protection throughout the products life cycle?

Skin cancer is the most common type of cancer in the U.S., and more than 3.5 million cases of skin cancer are diagnosed in more than two million Americans each year. The Skin Cancer Foundation and many leading dermatologists recommend sun protective clothing as a first line of defense. Coolibar is the first company to receive the Skin Cancer Foundation's Seal of Recommendation.

The Center for Disease Control and Prevention announced in June 2015 that skin cancer rates doubled during the past three decades. The U.S. Surgeon General issued a call to action in 2014 about skin cancer as major public health threat.

Click here is some great information from the Skin Cancer Foundation's website on sun-protective clothing.

Learn more about the sun and your skin

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Welcome to a lifetime of UPF 50+