Contact:
Jennifer Annett
Coolibar, Inc.
952-358-7214
jannett@coolibar.com

AMERICAN ACADEMY OF DERMATLOGY RECOGNIZES
COOLIBAR FOR SUN-PROTECTIVE CLOTHING

First clothing brand to receive AAD SEAL OF RECOGNITION®

MINNEAPOLIS May 4, 2009 -- The American Academy of Dermatology (AAD) has honored Coolibar with its first-ever recognition of sun protective clothing.

The AAD SEAL OF RECOGNITION® recognizes products for their sun-protection benefit based on review of independent testing results which demonstrate that the products meet stringent, evidence-based sun-protection criteria and verified by a panel of dermatologists and an independent scientist. All Coolibar sun protective clothing has a 50+ Ultraviolet Protection Factor (UPF) for the life of the garment. The company's proprietary SUNTECT® fabrics are extremely light-weight, breathable, durable, easy care, and pass the most rigorous testing protocol for UV clothing fabrics in the world.

Skin Cancer Prevention with Sun Protection
According to the AAD, sun exposure is the most preventable risk factor for all skin cancers, including melanoma, and is primarily responsible for premature aging. "Public health education is the first line of defense against skin cancer," said dermatologist David M. Pariser, M.D., president of the AAD. "The AAD SEAL OF RECOGNITION®, awarded only to those products that meet stringent evidence-based scientific criteria for sun protection, helps raise public awareness of the dangers of unprotected sun exposure. The AAD shares Coolibar's passion for sun protection and its recommendation that everyone cover up with long sleeves, pants and wide brim hats. The AAD recognizes that proper and regular use of sunscreens with Sun Protection Factor (SPF) 15 or higher and broad-spectrum (UVA/UVB) protection, along with wearing sun-protective clothing and seeking shade, will help protect against sunburn and may reduce long-term damage to the skin caused by sun exposure."

"The AAD SEAL OF RECOGNITION® alerts consumers to the need to choose quality products that will protect them from harmful ultraviolet radiation," said John Barrow, founder and president of Coolibar. "The AAD recommends sun-protective clothing as an important part of a comprehensive sun-protection program. We are delighted by the AAD's recognition of our clothing, which speaks to our expertise and product leadership within the sun-protective clothing market."

Barrow is the co-author of Sun Protection For Life: Your Guide To A Lifetime of Healthy & Beautiful Skin (New Harbinger Publications, 2005). Coolibar also has sponsored two books for children (Lake Vacation) and teens (Pretty Prom Your Skin Is Pretty Too) providing advice about skin cancer prevention and detection. All three books won Gold Triangle Awards from the AAD for excellence in education of a dermatologic issue.

About the American Academy of Dermatology
Headquartered in Schaumburg, Ill., the American Academy of Dermatology (Academy), founded in 1938, is the largest, most influential, and most representative of all dermatologic associations. With a membership of more than 15,000 physicians worldwide, the Academy is committed to: advancing the diagnosis and medical, surgical and cosmetic treatment of the skin, hair and nails; advocating high standards in clinical practice, education, and research in dermatology; and supporting and enhancing patient care for a lifetime of healthier skin, hair and nails. For more information, contact the Academy at 1-888-462-DERM (3376) or www.aad.org.

About Coolibar
Coolibar was founded in 2001 to bring Australia's world-leading approaches to sun protection to the American market. The company has extensively redesigned Australian sun protective clothing styles to meet the tastes and needs of fashion- and health-conscious Americans. For information about Coolibar, go to www.coolibar.com or call 1-800-926-6509.