Contact:
Jennifer Annett
Coolibar, Inc.
952-358-7214
jannett@coolibar.com

COOLIBAR ANNOUNCES APPOINTMENT OF
SUSAN ENGEL TO ITS BOARD OF DIRECTORS


MINNEAPOLIS Sept. 17, 2008 -- Coolibar, the nation's leading SPF apparel manufacturer, announced today the appointment of Susan E. Engel to its board of directors.

Engel has led two major consumer product companies, including Lenox Group, Inc. (formerly Department 56) where she was chairwoman of the board, president and chief executive officer (CEO) from 1997 to 2007. She also was president and CEO of athletic apparel company, Champion Products, Inc., a division of the Sara Lee Corporation, from 1991 to 1994. Engel currently serves on the board of directors of Wells Fargo & Company and SUPERVALU, INC.

"We are very pleased to bring someone with Susan's caliber of experience to our board of directors," said Coolibar president and CEO John Barrow. "As we work to ensure our position as the authentic sun protective apparel leader, we believe she will bring great insight as we expand our channels and increase our market share in the fast growing sun protective clothing market."

About Coolibar
Coolibar was founded in 2001 to bring Australia's world-leading approaches to sun protection to the American market. The company has extensively redesigned Australian SPF clothing styles to meet the tastes and needs of fashion- and health-conscious Americans.

For information about Coolibar, go to www.coolibar.com or call 1-800-926-6509.