Contact:
Jennifer Annett
Coolibar, Inc.
952-358-7214
jannett@coolibar.com

COOLIBAR AND CHILDREN'S MELANOMA PREVENTION FOUNDATION
RECOGNIZED FOR TEACHING TEENS SUN SAFETY

Mary Barrow and Maryellen Maguire-Eisen to Receive an
American Academy of Dermatology Gold Triangle Award for books
"Pretty Prom" and "Lake Vacation"

MINNEAPOLIS December 11, 2008 -- This winter, the American Academy of Dermatology has awarded the prestigious Gold Triangle Award to Mary Mills Barrow, co-founder of Coolibar, and Maryellen Maguire-Eisen, RN, MSN, executive director of the Children's Melanoma Prevention Foundation, for their "Pretty Prom: Your Skin is Pretty Too" and "Lake Vacation" books.

As part of the SunAWARE program, Coolibar's educational outreach program and guide to proper sun protection techniques, Barrow and Maguire-Eisen wrote the two books to empower teens and adolescents with reliable dermatological information about the dangers of overexposure to ultraviolet radiation and to offer positive, easy solutions.

"Both Coolibar and the Children's Melanoma Prevention Foundation are dedicated to helping young adults establish healthy, sun-safe behavior early in life," said Barrow. "And we're thrilled that our books are being recognized as effective resources for adolescents and teens across the country."

Each year, the Gold Triangle Awards recognize and honor media, industry, health community organizations, public service and individual efforts that further understanding of dermatologic issues and encourage healthy behaviors in the care of the skin, hair and nails. This year marks the 12th Annual Gold Triangle Awards. For more information visit www.aad.org.

About Coolibar
Based in Minneapolis, Coolibar was founded in 2001 to bring Australia's world-leading approaches to sun protection to the American market. Now, Coolibar is the most recommended and tested sun protective clothing company in the United States. Dedicated to the highest quality sun protective clothing, hats and accessories, Coolibar guarantees 50+ UPF ratings for their products' entire life cycles. The company has extensively redesigned sun protective clothing styles to meet the tastes and needs of active, fashion- and health-conscious American families.

For information about Coolibar, go to www.coolibar.com or call 1-800-926-6509.

About Children's Melanoma Prevention Foundation
The Children's Melanoma Prevention Foundation is a non-profit educational foundation established in 2003 to deliver a comprehensive sun safety and melanoma awareness program, free of charge, to school children in Massachusetts. The Children's Melanoma Prevention Foundation was created to aggressively focus attention on the need to teach "prevention" or "sun protection" to children and their caregivers.