Contact:
Jennifer Annett
Coolibar, Inc.
952-358-7214
jannett@coolibar.com

COOLIBAR'S SCHOOL SUN HAT PROGRAM AWARDED PRESTIGIOUS GOLD TRIANGLE
FROM THE AMERICAN ACADEMY OF DERMATOLOGY

Third recognition for Coolibar by the AAD for raising public awareness of dermatology and sun safety

MINNEAPOLIS February 15, 2010 -- The American Academy of Dermatology (the Academy) will present the 2010 Gold Triangle Awards during its 68th Annual Meeting in Miami Beach. The Coolibar School Sun Hat Program is one of 49 winners being recognized for excellence in furthering public understanding of dermatologic issues.

"The Academy commends each of our Gold Triangle Award winners for their efforts to increase public awareness of dermatology, encourage healthy behaviors in the care of their skin, hair and nails, and educate the public about the expert care of a dermatologist," said dermatologist David M. Pariser, MD, FAAD, president of the American Academy of Dermatology. "These programs and initiatives have the potential to improve the quality of life for numerous individuals affected by dermatologic conditions."

The Coolibar School Sun Hat Program was introduced as part of Coolibar's SunAWARE educational efforts. School sun hats are incorporated under "W" - Wear sun protective clothing, including a hat with a three inch brim and sunglasses.

In an effort to make sun hats more affordable and accessible to schools, the program offers UPF 50+ hats at a substantial discount. A school sun hat contest giveaway and children's video were created to further the SunAWARE message. The goal of the program is to equip youth in the U.S. with sun hats and bring attention to the importance of SunAWARE practices for skin cancer prevention. Dermatologist, Dr. Jaime Davis, of Uptown Dermatology in Minneapolis, MN, said, "The Coolibar School Sun Hat Program is an excellent way to keep children safe from the sun while playing outside during their school day. The hats provide superior sun protection, the kids love to wear them, and they are adorable. All schools should implement sun safety education, including a sun hat."

About the American Academy of Dermatology
Headquartered in Schaumburg, Ill., the Academy, founded in 1938, is the largest, most influential, and most representative of all dermatologic associations. With a membership of more than 15,000 physicians worldwide, the Academy is committed to: advancing the diagnosis and medical, surgical and cosmetic treatment of the skin, hair and nails; advocating high standards in clinical practice, education, and research in dermatology; and supporting and enhancing patient care for a lifetime of healthier skin, hair and nails. For more information, contact the Academy at 1-888-462-DERM (3376) or visit www.aad.org.

About Coolibar
Coolibar is the most recommended and tested sun protective clothing company in the United States. Dedicated to the highest quality sun protective clothing, hats and accessories, Coolibar guarantees 50+ UPF ratings for their products' entire life cycles. Based in Minneapolis, Coolibar was founded in 2001 to bring Australia's world-leading approaches to sun protection to the American market with fashionable styles that meet the tastes and needs of active, health-conscious families.

For information about Coolibar, go to www.coolibar.com or call 1-800-926-6509.