Shape | June 2015

American Cancer Society Press Release | May 2015

Coolibar Working with the American Cancer Society to Launch "SkinSmart" Campaign to Help Reduce Skin Cancer Risks

MINNEAPOLIS, May 12, 2015 - Coolibar, the maker of highest-quality sun protective clothing is partnering with the American Cancer Society throughout May, Skin Cancer Awareness Month, to promote sun-safe practices that reduce the risk of skin cancer.

Skin cancer is the most common type of cancer in the U.S., and for the past three decades more people have had skin cancer than all other cancers combined. The U.S. Surgeon General has issued a call to action about this major public health threat where more than 3.5 million cases are diagnosed in more than 2 million Americans each year.

The American Cancer Society recommends the Slip! Slop! Slap!?? and Wrap! method of prevention - slip on a shirt, slop on 30 SPF (or higher) broad-spectrum sunscreen, slap on a hat, and wrap on sunglasses before any exposure to the sun. Coolibar's partnership with the Society will help raise awareness about sun safety, including the use of sun-protective clothing.

"The American Cancer Society is committed to eliminating cancer as a major health problem and appreciates Coolibar's efforts to support us in the fight against skin cancer," said Society Deputy Chief Medical Officer, Dr. J. Leonard Lichtenfeld. "Most skin cancers could be prevented by limiting unprotected exposure to ultraviolet rays from the sun. And when they do occur, most skin cancers can be treated successfully if detected early."

"It's Coolibar's mission to allow everyone to enjoy life in the sun," said Kendra Reichenau, CEO of Coolibar. "Many people don't realize that regular clothing provides little protection from the sun, and that sun exposure is the number one cause of skin cancer. We designed our SkinSmart outreach to educate, empower and protect those who love to be outdoors."

In teaming up with the Society, Coolibar encourages everyone to download and share their SkinSmart graphics and tips and personal stories on their social media channels using the hashtag #SkinSmart.

Throughout the month of May, Coolibar will also donate $1 to the Society, up to $25,000, for every order placed at to help in the fight against cancer.

About Coolibar

Coolibar is the most recommended and tested sun protective clothing company in the United States. Based in Minneapolis, the company was founded in 2001 to bring Australia's world-leading approaches to sun protection to the American market and beyond by producing and selling sun protective apparel for active families through catalog and online. Dedicated to the highest quality sun protective clothing, hats and accessories, Coolibar guarantees UPF 50 ratings for the life of their garments. Each garment is developed with sun protection as the number one priority with a full line of proprietary SUNTECT? fabrics. Coolibar has been recognized by the Skin Cancer Foundation, the American Academy of Dermatology and the Melanoma International Foundation for effective sun protection. Coolibar Cares, the company's giving back initiative, supports programs such as SunAWARE, School Sun Hat program, Doctor Connect, the AAD Camp Discovery for sun sensitive children as well as athlete sponsorships and product donations. For information about Coolibar, go to or call 1-800-926-6509. You can also follow us on Facebook,Twitter, Pinterest and Instagram.

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