Melanoma International Foundation Recommendation

In May 2008, Coolibar, the nation?s leading provider of quality sun protective clothing, received the distinct honor of becoming the Melanoma International Foundation?s (MIF) first officially endorsed sun protective apparel. MIF provides melanoma family/patient support through their helpline and moderated forum, as well as early detection/prevention awareness education for all ages. In recognition of Coolibar?s mission to help families stay safe in the sun, MIF is recommending Coolibar?s UPF 50+ clothing and accessories to consumers across the nation.

According to MIF?s President and Founder, Catherine Poole, a melanoma survivor and author of Melanoma Prevention Detection and Treatment, ?In addition to seeking shade and avoiding the prime hours of sun exposure, we recommend Coolibar sun protection clothing to our community, their families and those who seek advice on how to avoid getting melanoma but still want to enjoy being outdoors.?

MIF only endorses products that are proven to be sun protective by an independent laboratory and does not accept compensation for their endorsement.

?The Foundation?s support of Coolibar?s products further encourages us to continue innovating and providing the very best in sun protection,? said John Barrow, founder and president of Coolibar. ?We?re honored to receive their first endorsement.?

About Melanoma International Foundation
Based in Philadelphia, MIF was founded in 2003 by melanoma survivor Catherine Poole to provide what she could not find when she was diagnosed: the facts and reassurance. The foundation navigates melanoma patients and their loved ones through their toll-free helpline, (866-463-6663) email response system and professionally moderated forum.

The mission of the Melanoma International Foundation is to ease the burden and bring hope to the journey of melanoma through patient support, early detection education and advocacy. They provide hope and guidance to melanoma patients and families by empowering them with correct up-to-date information. They are on the cutting edge of creating and supporting the most effective melanoma programs for the prevention, early detection, and treatment of melanoma. Guided by their world renowned melanoma experts who comprise their Scientific Advisory Board and Advisory Board, funds are used judiciously for melanoma programs that make a difference now.

Go to www.safefromthesun.org for more information.