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THE SKIN CANCER FOUNDATION RECOMMENDS COOLIBAR "ANTI-CANCER" CLOTHING

First Clothing Recommended For Blocking Cancer-Causing UV Rays

MINNEAPOLIS, October 14, 2002 -- For the first time, The Skin Cancer Foundation's Seal of Recommendation has been awarded to sun protective clothing, shirts, blouses, pants and skirts from Coolibar, LLC. The Foundation's action follows extensive review by the group's Photobiology Committee to assure that the Coolibar products meet stringent criteria for safety and effectiveness in blocking ultraviolet (UV) radiation, the main cause of skin cancer.

"The Skin Cancer Foundation recommends this product as an effective UV protectant," said Perry Robins, MD, President and Founder of the Foundation. "This product meets our rigorous requirements and will provide protection from the sun's cancer-causing UV rays."

Prior to awarding the Seal, the Foundation's Photobiology Committee, comprised of physicians expert in the effects of solar radiation, determined that the product sufficiently and safely aids in the prevention of sun-induced damage to the skin. The requirements included use of a fabric with an ultraviolet protection factor (UPF) of 15 or greater, independent validation of the UPF number by in vitro testing in an approved laboratory using a standard testing protocol, and use of a sun protective clothing style designed to maximize skin coverage and protection.

"Being the first line of sun protective clothing to earn The Skin Cancer Foundation's Seal of Recommendation is a great achievement for Coolibar and an important step forward in sun safety for America," said John Barrow, Founder and President of Coolibar. "This confirmation of Coolibar's UV-blocking effectiveness complements the style and lightweight feel that people can expect from Coolibar sun protective clothing."

Clothing is an excellent sun protection tool as it provides a physical block that doesn't wash or wear off and can shade the skin from both UVA and UVB rays. Coolibar's sun protection clothing blocks 97% or more of UV rays, providing an ultraviolet protection factor (UPF) of 30 or greater, and offering more effective skin protection from sun damage than standard attire.

Currently, Coolibar has received an official approval letter from the Foundation for four different fabrics used to create seven different garment styles. These include a men's button-down shirt, women's blouse and skirt, women's hooded beach shirt and pants, as well as polo shirts (in two styles). Each garment application was individually reviewed by the Foundation's Photobiology Committee before the Seal was awarded.

Coolibar clothing joins more than 250 sun-protectant products, ranging from sunscreens and sun hats, to window glass film and laundry products, which currently carry the Foundation's Seal of Recommendation. All Coolibar approved garments will display the Seal on the garment hang tag.

The Skin Cancer Foundation is a non-profit organization dedicated solely to the prevention and detection of the world's most common cancer. Through education and research, this national and international organization has worked for more than 23 years to reduce the incidence, morbidity, and mortality of skin cancer. For more information about skin cancer prevention and detection visit www.skincancer.org

About Coolibar
Coolibar was founded in 2001 to bring Australia's world-leading approaches to sun protection to the American market. The company has extensively redesigned Australian sun protective clothing styles to meet the tastes and needs of fashion- and health-conscious Americans.

For information about Coolibar, go to www.coolibar.com or call 1-800-926-6509.