I've tried dozens of different natural sunscreens (I just can't do the chemical ones), and almost all of them are simply not suitable for everyday wear. Especially if you're a guy, pretty much all of them end up turning your face white (even if they totally blend in on the rest of your body). Has to do with the beard stubble. This stuff does NOT turn your skin white at all. Even if you haven't shaved in a few days, which is the ultimate test. It's water resistant, very high 20% zinc content, and it actually makes your skin look better (looks moisturized and just good really). Highly recommended, it's my #1 sunscreen now.