UPF 50+ Outfit Makeover

UPF 50+ Outfit Makeover
Helen Vong, skin care guru at theskiny.com, came to us with a brilliant SunAWARE idea. “Let’s do a Coolibar UPF 50+ outfit makeover to show how easy it is to be protected from the sun.” Who are we to argue? “After writing a magazine story about the aging effects of the sun, back in the early spring, I decided that this (now past) summer is going to be year I start changing my ways. Why? Well frankly, I’m getting older and my skin isn’t bouncing back like it did from weekend trips to the cottage. Like most people I only really wore sunscreen on vacation, and in my twenties, I went on my fair share of sun escapes – and I have the sunspots to prove it. In fact, I’ve got a newly formed speckle on my lower lip that wasn’t there last year (thank you, Ibiza). After age 30 you can’t get away with calling these spots ‘cute freckles’ anymore. [caption id="attachment_7117" align="alignleft" width="517"] Helen Vong Before and After Coolibar[/caption] Consider this photo taken last summer at the hotel lobby at the Thompson in Beverly Hills (before picture). At first glance, you’d think I was being sun smart with a wide brimmed hat and long sleeved button up shirt. Truth is, that flimsy hat was a cheapie from Walmart with absolutely no sun filter. The shirt was also a bargain that was useless against the scorching UVA rays (think of the “A” as for aging) I surely soaked in that weekend. I guess I could’ve wore clothing with sun protection, but I’ve long equated anti-sun clothing as frumpy athletic gear. And who wants to look blah on Rodeo Drive? In retrospect, I wish I knew about Coolibar, back then. This company makes sun-protective apparel look sexy! I particularly fell in love with their sun hats. My dermatologist, Dr. Lisa Kellett, says that size matters when it comes to the brim of an effective sun hat: six inches is the way to go.” Helen took her look and gave it a UPF 50+ makeover (after picture). Visit theskiny to see Helen's full review: http://theskiny.com/shun-the-sun-in-style/ See all Coolibar's UPF 50+ women's sun hats and women's clothing for your sun protective makeover.
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About Coolibar

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For more than 20 years, Coolibar (koo-luh-bar) has stopped at nothing to develop the most technical and elegant sun protective clothing, hats and accessories. The world leader in UPF 50+ fabric technology.

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