Coolibar Hires Vice President of Wholesale

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MINNEAPOLIS, March 27, 2017 -- Kendra Reichenau, CEO of Coolibar, Inc. is pleased to announce the recent hire of Vickie A. Morris, who will join the Coolibar leadership team as Vice President, Wholesale. Vickie will be responsible for the leadership of Coolibar’s wholesale team and developing new business opportunities. Additionally, she will be a valuable contributor in the areas of operations, growth and business strategy.

Vickie is well-known and respected in the sunglass industry with over 25 years of experience successfully inspiring and managing teams, while providing critical strategic leadership. She has held the positions of Director of Stores and Regional Vice President for Apex by Sunglass Hut & Sunglass Icon and Regional Manager for Pacific Eyes & T’s.

"I was attracted by the company's mission to keep the world safe from sun damage, protect those who suffer from a sun-related medical condition and to prevent everyone else from developing one," said Morris. "The product is beautifully designed and well crafted. I am excited to work with Kendra Reichenau again and look forward to being part of her leadership team."

"Having had the opportunity to work with Vickie previously, I know that she is a remarkable leader and partner. Her experience, expertise and passion will be essential to growing Coolibar’s wholesale business. I feel fortunate to have her on our team". – Kendra Reichenau, CEO, Coolibar

About Coolibar:
Coolibar (pronounced cool-ah-bar), founded in 2001 by an Australian who knew the harshest of climates, has evolved to become the leader in sun protective clothing. Our mission is to inspire everyone to enjoy a healthy, active, outdoor lifestyle safely in the sun. With the most innovative UPF 50+ technical fabrics that block 98% of UV rays and elegant styles, Coolibar is sun protection you wear. Made for movement, fitness, and fun - lightweight, soft, breathable, moisture-wicking, fast drying, cooling, anti-microbial - Coolibar styles are designed for: WATER (water sports and swim), LIFE (every day casual wear), and GO (fitness wear). Our clothing is engineered to take on sun, saltwater, chlorine, sweat, stink, and heat, to never let you down. We can safely say get outside, we've got you covered.

Headquartered in Minneapolis, MN, Coolibar is a growing company with 50+ talented employees, demonstrating double digit growth each year for the past 5 years. It is also featured on the Internet Retailer Top 1000.

For further Information, the news media should call:
Christie Naegele
Marketing & Public Relations
952.358.7201