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David Leadbetter and Coolibar Sun Protective Clothing Are Partners in the Mission to Protect and Prevent

One in five Americans will develop skin cancer in their lifetime.

 

MINNEAPOLIS and CHAMPIONSGATE, FL - Coolibar Sun Protective Clothing, the industry leader in UPF 50+ apparel and accessories, and David Leadbetter, world-renowned golf coach, are coming together to increase awareness around the need for skin cancer prevention and detection on the golf course. As the incidence of skin cancer continues to rise worldwide, golfers continue to be at a greater risk of developing skin cancer than people who never go outside or visit tanning parlors. What’s more alarming, golfers diagnosed with skin cancer are getting younger. 

David Leadbetter is standing

Throughout David’s career as a coach, he’s emphasized the importance of overall health and wellness to maximize a player’s performance on the course. For him, a big part of that has always been sun protection. Over the years David has always worn a wide-brimmed straw hat, sunglasses and used SPF lip balm and a broad-spectrum sunscreen. When his dermatologist recommended that he consider adding UPF 50+ sun protective clothing, David and his wife discovered Coolibar.

As part of their partnership, David Leadbetter and Coolibar will work together to create a line of sun-protective clothing designed specifically for golfers. David will bring decades of experience as a player and a coach to Coolibar’s sun-smart and technical design team. Together they will ensure that golfers are sun safe and comfortable from the top down.

“When you’re outside all day long, whether the sun is shining or there are clouds in the sky, your skin is constantly exposed to damaging UV rays,” says David Leadbetter. “Over the years, awareness of sun protection has increased within the golf community, but there is still a long way to go. Coolibar already has a really wonderful product and I’m looking forward to working with them to ensure that every piece we design together meets the demands of all levels of player including superior performance and sun protection.”

“Our design team has utilized the expertise of avid golfers for the better part of a decade to help create our current line of activewear for golfers. This is the first time we’ve worked closely with a professional of David’s notoriety and expertise,” said Anne White, Chief Brand Officer for Coolibar. “While his design input will be invaluable, we’re most grateful for his support of our mission. We work alongside non-profits and medical professionals year-round to bring awareness to the need for sun protection. Having David join us in these efforts will help us reach and even greater audience with the message to protect and prevent.”

David will also lend his notoriety and expertise to various charitable causes and functions as an official supporter of Coolibar’s mission—to keep the world safe from sun damage, protect those who suffer from a sun-related medical condition and prevent everyone else from developing one.

“David’s enthusiasm for increasing sun safety on and off the course is invaluable. We’re so excited to see what we can do together to help the charities that are working to make a difference through research, education and awareness,” says Michelle Rivard, Manager of Public Relations and Strategic Partnerships.

To learn more about this partnership, and to read David’s story about why he was inspired to work with Coolibar, please visit:  and to read the stories of our warriors, please visit http://blog.coolibar.com/skindiaries/david-leadbetter/, or follow us on Instagram @CoolibarGolf for ongoing updates and news.

About Coolibar

Coolibar (koo-luh-bar) is the world leader in UPF 50+ sun protective apparel and accessories. We’re relentless about developing industry-leading, sun-safe fabrics and technically elegant products designed for a variety of outdoor activities. From everyday living to travel and special occasions, we believe in a sun-smart outdoor activities. From everyday living to travel and special occasions, we believe in a sun-smart outdoor life for everyone. We are the first sun protective clothing company to have received The Skin Cancer Foundation’s Seal of Recommendation. For more information visit  or call 1-800-926-6509. Follow us on FacebookTwitterPinterest and Instagram

 About David Leadbetter  
David Leadbetter is regarded as the world’s premiere golf instructor. He has coached his professional clients to hundreds of tournament wins, including 22 major championships with seven players going on to become world number one. He is a leading instructor for Golf Digest magazine and has authored seven golf instruction books, making him one of the world’s top authors of golf instruction with well over two million books sold. The Leadbetter brand of golf instruction products and academies spans the globe and continues to impact the game of golf worldwide.

Contact:

Michelle Rivard

Manager, Strategic Partnerships for Coolibar

MRivard@Coolibar.com

920-217-5516 (Cell)