About Us

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about us

About Us

Inspire a healthy, active, outdoor lifestyle – safely in the sun.

For nearly 20 years, Coolibar (koo-luh-bar) has stopped at nothing to develop the most innovative, technical and high performing sun protective apparel and accessories. In fact, we are the first sun protective clothing company to receive The Skin Cancer Foundation’s Seal of Recommendation.

As trusted experts in sun safety, we know the more you’re covered, the more you’re protected, and the more you’ll enjoy a worry-free life outside. Call us fabric and design sticklers, but when it comes to protecting your skin and your right to safely enjoy the outdoors, we refuse to settle. We’ll never compromise on protection. We’ll never skimp on quality. We’ll always test our fabrics for UPF 50+ protection like your life depends on it—because it does. Welcome to health, happiness, and Coolibar life in the sun.

Surprise! We’re in Minnesota.

This usually gets a chuckle, but, we know firsthand how important year-round sun protection is regardless of where you live. Minnesota ranks 4th in the nation for melanoma incidence, the deadliest form of skin cancer.* Because Minnesotans are known for year-round outdoor sports and lifestyle activities, we live outside where UV rays loom all seasons. Snow skiing, running, climbing, biking, boating, swimming, water skiing, hiking, fishing, golfing – you name it – we are fearless when it comes to weather and so are UV rays! Unfortunately, many at Coolibar have friends and family battling sun-related medical conditions, and we’re committed to their protection and safety. Enjoying days outside in fresh air is vital to overall health and wellbeing, so our sun safe styles are made for year-round UV protection.

With the most innovative UPF 50+ products and fabrics designed to block 98% of UV rays and guaranteed to last a lifetime, we hope to inspire everyone to experience an active, outdoor lifestyle safely in the sun.

Coolibar was the first clothing company to receive The Skin Cancer Foundation’s Seal of Recommendation.

*Source: CDC: Skin Cancer Rates by State