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Coolibar Sun Protective Clothing’s Annual This is Brave Supports Funding and Awareness for Skin Cancer Prevention and Protection

One in five Americans will develop skin cancer in their lifetime.


MINNEAPOLIS and WASHINGTON D.C. Throughout the month of May, Melanoma Awareness Month, Coolibar, the industry leader in sun protective apparel and accessories, shares the intimate and inspiring stories of skin cancer warriors across the country to raise awareness for skin cancer prevention and detection. Each warrior’s story will be shared as part of Coolibar’s annual This is Brave campaign in an effort to help save lives and support fundraising for the Melanoma Research Foundation (MRF), an independent organization committed to the support of medical research in finding effective treatments and a cure for melanoma.

“We share warrior stories and fundraise for the MRF all year round, but during Melanoma Month our impact grows exponentially,” said Michelle Rivard, manager of public relations and strategic partnerships for Coolibar. “With This is Brave, May has become the time of year when we really celebrate the wonderful things we do as a mission-based company and community. This month is the month we’re going to save more lives and this year we’re going to make an even greater impact.”

2021 is the fourth year Coolibar has hosted This is Brave. Launched in May 2018, it was inspired by a 10-year-old girl whose brother was diagnosed with a rare form of skin cancer, pediatric melanoma, at age nine. When Quinn’s brother Graham was tired of treatments and surgeries for his melanoma, Quinn reminded him to be brave.

Four years later, Quinn is sharing her personal story with us. This brave, young 14-year-old girl inspired us to launch our biggest campaign when she was just ten years old, and she keeps inspiring others to share their stories and make a difference. This year, Quinn is sharing alongside these other returning warriors:

  • Karolina Jasko, Miss Illinois USA 2018
  • Holly Rowe, sports reporter for ESPN
  • Bethany Greenway, mother of two still battling melanoma
  • Brian McKenna, PR professional using his voice to help others
  • Amy Nichole Habrison, professional photographer


New warriors joining us include:

  • David Leadbetter, a professional golf instructor making sure his athletes are sun-safe
  • Dayanara Torres, former Ms. Universe helping protect the Hispanic community
  • Renata Block, PA-C, a Physician’s Assistant who diagnosed her husband’s skin cancer
  • Patrice Watson, melanoma survivor and Peloton fitness coach sharing the importance of sun-safety
  • Dee Conway and Todd Ring, brother and sister who lost a sibling to Melanoma
  • Missy Rand, a caregiver who lost her husband to Melanoma
  • Darren and Mercer Reilly, a father and son taking on Ocular Melanoma and Melanoma
  • Taylor Runkel, a survivor pursuing a medical career to help others
  • Rae McKeating, an adventurer and survivor keeping her family and her grandchildren sun-safe
  • Annie Carney, a young woman battling melanoma and Crones Disease with hope and a smile


We’re also grateful for ongoing support from Norah O’Donnell, Holly Rowe, Summer Sanders and past warriors who continue to help us raise awareness and funding for the MRF.

We’re asking the public to help by:

  1. Reading and sharing these stories of skin cancer warriors, caregivers and advocates
  2. Buying from our limited-edition UPF 50+ Be Brave collection; all proceeds go to the MRF


“In the past three years This is Brave has helped us raise over $100,000 to support the Melanoma Research Foundation’s work in advocacy and education. The funding and awareness they bring to our organization each May, and throughout the year makes an impact,” said Kyleigh LiPira, CEO of the Melanoma Research Foundation. “As our National Apparel Partner, Coolibar continues to support our organization and our community, and we’re grateful for all we’ve achieved together.”

To learn more about This is Brave and to read the stories of our warriors, please visit, or follow us on social media. To purchase a limited-edition This is Brave T-shirt, umbrella or bandana, and donate to the MRF please visit:  

About the Melanoma Research Foundation 
The Melanoma Research Foundation (MRF) is the largest independent organization devoted to melanoma. Committed to the support of medical research in finding effective treatments and eventually a cure for melanoma, the MRF also educates patients and physicians about the prevention, diagnosis and treatment of melanoma. The MRF is a dedicated advocate for the melanoma community, helping to raise awareness of this disease and the need for a cure. The MRF's work spans all subtypes of melanoma and those fighting it, including cutaneous (skin) melanoma, ocular (eye) melanoma, mucosal melanoma and pediatric melanoma. The MRF's website is the premier source for melanoma information seekers. More information is available at Find the MRF on Facebook and Twitter.

About Coolibar 

Minneapolis-based Coolibar designs and produces technically elegant, UPF 50+ clothing and accessories that enable people to enjoy a sun-safe and active outdoor lifestyle. As a pioneer in the sun-protective clothing industry, their mission has never changed: keep the world safe from sun damage, protect those who suffer from a sun-related condition and prevent everyone else from developing one. Each UPF 50+ fabric created is tested through an independent third party to guarantee that it will block 98% of both UVA and UVB rays for the life of the fabric. Coolibar was the first clothing company to receive The Skin Cancer Foundation’s Seal of Recommendation and was awarded the Corporate Leadership Award by the Melanoma Research Foundation for its work to increase awareness for skin cancer prevention and detection. For more information visit or call 1-800-926-6509. Follow us on FacebookTwitterPinterest and Instagram



Michelle Rivard

Manager, Strategic Partnerships for Coolibar

920-217-5516 (Cell)


Adam Smartt

Communications Officer for the Melanoma Research Foundation

202-740-7245 (Cell)