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Womens New Arrivals

Discover the latest additions to our NEW ARRIVALS page, featuring a curated selection of new styles and classic best-selling silhouettes for men, women, kids, and babies. Explore our range of sun protective clothing, including UPF 50+ rated garments designed to block 98% of UVA/UVB rays. From casual everyday wear to swimwear for the whole family, and from men's and women's active sportswear for outdoor activities to sun shirts for men and women, our collection offers UV clothing for every need. Experience ultimate sun protection with our UPF clothing range, ensuring you stay safe under the sun while enjoying your favorite activities.

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Color_Light Blue Heather

Women's LumaLeo Sun Wrap Light Blue Heather
Light Blue Heather

$89.00 USD
Our versatile LumaLeo Sun Wrap offers on-the-go UPF 50+ coverage whenever your arms, shoulders or legs need a little extra shade. This stylish wrap features an extended shawl collar, full-length...
Color_Black

Agility Sport Cap Black
Black

$59.00 USD
A UPF 50+ hat should be rugged enough to last, and comfortable enough to wear all day. Thats why we designed a convertible sports cap to stand up to any...
Color_Black

Women's Fabyan Maxi Skirt Black
Black

$69.00 USD
This luxuriously soft throw-on-and-go staple makes it easy to dress for yourself and the sun, from brunching with friends to strolling the city. Paired with one of our sun-safe tees...
Color_White/Navy Stripe

Women's Lawai Ruche Swim Shirt White/Navy Stripe
White/Navy Stripe

$89.00 USD
Two looks in one: cinch up the sides for wading, or wear the Lawai Ruche Swim Shirt long as a tunic. An improved visible quarter-zip neckline and straight edging on...
Color_White/Navy Stripe

Women's Freestyle Long Sleeve Rash Guard White/Navy Stripe
White/Navy Stripe

$79.00 USD
Lightweight and quick-drying, our Freestyle Long Sleeve Rash Guard provides comfort in and out of the water. A side zip pocket offers a place to keep your keys or other...
Color_Khaki

Unisex Matchplay Golf Hat Khaki
Khaki

$45.00 USD
Hit the golf course in protective style with our Matchplay Golf Hat. With a 4 inch brim, quick dry performance and an internal sweatband, you can stay comfortable and focused...
Color_White/Navy Stripe

Women's Golden Isles Ultra High Rise Swim Bottom White/Navy Stripe
White/Navy Stripe

$49.00 USD
Introducing the NEW UPF50+ Golden Isles Ultra High Rise Swim Bottom, designed for ultimate sun protection and made from our innovative Aqua Classic fabric. This premium swim fabric not only...
Color_Black

Women's Bayshore Ruched Swim Shorts Black
Black

$59.00 USD
The NEW UPF50+ Bayshore Ruched Swim Short, crafted from our Aqua Helios fabric, is designed for active water enthusiasts seeking both sun protection and support. This medium compression fabric provides...
Color_White/Navy Stripe

Women's Bayfront Rash Guard Bra Top White/Navy Stripe
White/Navy Stripe

$69.00 USD
The NEW UPF50+ Bayfront Rash Guard Bra Top offers unbeatable sun protection with a stylish, sporty design. Crafted from our Aqua Classic fabric, this long-sleeve top provides UPF 50+ coverage...
Color_Navy

Women's Ocean Sculpt High Rise Swim Short Navy
Navy

$59.00 USD
Introducing the NEW UPF 50+ Ocean Sculpt High Rise Swim Short, expertly crafted from our innovative Aqua Helios™ fabric. Designed for active water wear, this fabric offers medium compression for...
Color_Black

Ultimate Sport Cap Quick Dry Black
Black

$38.00 USD
Stay quick on your feet and maintain peak performance with this UPF50 all-sport hat. Designed for the active user, this hat keeps you cool and comfortable during any intense activity,...
Color_Black

Hibiscus Island Crop Swim Tee Black
Black

$49.00 USD
The NEW UPF50+ Hibiscus Island Crop Swim Tee combines sun protection with chic style, making it perfect for active water wear. Made from our Aqua Helios fabric, this top offers...
Color_White

Hibiscus Island Crop Swim Tee White
White

$49.00 USD
The NEW UPF50+ Hibiscus Island Crop Swim Tee combines sun protection with chic style, making it perfect for active water wear. Made from our Aqua Helios fabric, this top offers...
Color_White/Navy Stripe

Hibiscus Island Crop Swim Tee White/Navy Stripe
White/Navy Stripe

$49.00 USD
The NEW UPF50+ Hibiscus Island Crop Swim Tee combines sun protection with chic style, making it perfect for active water wear. Made from our Aqua Helios fabric, this top offers...
Color_Black

Leo Shapeable Wide Brim Hat Black
Black

$59.00 USD
When it comes to choosing a wide brim hat, the bigger the brim, the safer your skin. Our Leo Shapeable Wide Brim Hat has an oversized canopy that allows you...
Color_Black

Unisex MaxShield Multi-Sport Fingerless Gloves Black
Black

$35.00 USD
Introducing the NEW UPF 50+ MaxShield Multi-Sport Fingerless Gloves, perfect for ultimate sun protection during outdoor activities both in and out of the water. Whether you're biking, kayaking, or enjoying...
Color_Natural

Sydney Kettle Brim Cotton Hat Natural
Natural

$49.00 USD
UPF 50+ Sun Protection: Provides excellent sun protection, perfect for sunny days. Breathable and Comfortable: Made from 100% cotton twill. Versatile Kettle Brim: 4" shapeable brim with a 1" upcurl...