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UPF 50+ protection. We're on it, all day long.

Women Shop By Activity - Relaxing Men Shop By Activity - Swimming Women Shop By Activity - Travel Men Shop By Activity - Travel

Looks We Love
Trusted, tried, true UPF 50+ made only by Coolibar.

Looks We Love Looks We Love Looks We Love Looks We Love

Coolibar is the first clothing company to receive The Skin Cancer Foundation’s Seal of Recommendation.

For nearly 20 years, Coolibar (koo-luh-bar) has been innovating UPF 50+ fabrics and UPF clothing designed to block 98% of UV rays and is guaranteed to provide UPF 50+ sun protection for a lifetime. As a result, Coolibar was the first clothing company to receive The Skin Cancer Foundation’s Seal of Recommendation.

Our research, experience, and dedication to the science of sun protection, UV performance fabrics and styles are the basis for all our products. Our UPF sun protective clothing, sun hats, sun protective swimwear and zinc oxide sunscreen provide the highest UV protection available to keep you cool, comfortable, sun safe and looking good. It’s like effortless sunscreen you wear.

Tested more than any other fabric, endorsed by experts worldwide and recommended by dermatologists - Coolibar guarantees UPF 50+ protection from the first day our product is worn until the last day. Coolibar tests every fabric in every color and every pattern against multiple standards before we ever stitch a garment. We measure all fabric performance against the Australian New Zealand UPF testing standards, the world’s highest rating standard, as well as U.S. standards. Coolibar’s level of sun protection exceeds all published rating standards of UPF 50, yet because the industry standard for certification stops at UPF 50, we indicate that we go above and beyond by using the “+” symbol. Our sun protection will not wash out or wear out and will provide UPF 50+ protection for the lifetime of the garment.

Summer weight fabrics let through an astonishing amount of the sun's damaging ultraviolet rays; they usually protect less well than an SPF 30 sunscreen. For maximum UV protection and skin coverage, we recommend UV Rash Guards, UPF Swim Tights, UPF clothing and UPF 50+ sun hats.