Together in the Fight Against Melanoma

Coolibar is proud to partner with the Melanoma Research Foundation (MRF), the largest independent organization dedicated to eradicating melanoma. Together, we are raising awareness, supporting groundbreaking research, and advocating for sun safety to protect lives.

Spotlight on Dayanara Torres

Dayanara Torres, a former Miss Universe, actress, and TV host, is a stage-three melanoma survivor and a passionate advocate for skin cancer awareness. As Coolibar’s brand ambassador, she uses her platform to educate communities about the importance of sun protection and early detection.

Dayanara is also a key figure in the MRF’s Get Naked campaign, which encourages individuals to perform regular skin checks and embrace early detection as a life-saving measure. Her personal journey underscores the message that melanoma does not discriminate—it affects people of all skin tones and ages. Through her advocacy, Dayanara inspires others to prioritize their skin health and take proactive steps to prevent melanoma.

Why Melanoma Awareness Matters

Melanoma is the deadliest form of skin cancer, claiming over 8,290 lives annually in the U.S. **1

One person dies of melanoma every 30 minutes in the U.S. **1

25-30 years old: Melanoma is the leading cause of cancer death in young women in this age group. **1

90% of melanoma cases are preventable with proper sun protection and early detection. **1

The MRF has funded 132 research grants, supported 27 clinical trials, and hosted 591 educational webinars to advance melanoma research and awareness. **2

Join the Movement

Support the fight against melanoma by participating in Miles for Melanoma events, donating to the MRF, or spreading awareness about sun safety. Together, we can make a difference.

FAQ: Coolibar and the MRF

Full Finger UV Sun Gloves | Black

The Melanoma Research Foundation is a nonprofit organization dedicated to eradicating melanoma through research, education, and advocacy.

How does Coolibar support the MRF?

Coolibar sponsors Miles for Melanoma events, provides UPF 50+ apparel, collaborates on awareness campaigns, and co-hosts events like the Sun Safe Soirée.

What is the Get Naked campaign?

The Get Naked campaign by the MRF encourages individuals to perform regular skin checks to detect melanoma early. It emphasizes the importance of knowing your skin and seeking medical advice for any unusual changes.