Skip to content
With UPF 50+ fabric, your protection is consistent. The fabric provides a physical barrier that doesn’t degrade with sweat or water. As long as the garment is covering your skin, you can trust that you're getting the full UPF 50+ protection. This reliability is crucial for long days spent hiking, swimming, or simply enjoying the outdoors.
Did you know that most people apply only 25-50% of the recommended amount of sunscreen? This drastically reduces its effectiveness. Even with perfect application, sunscreen can sweat off, wash away in the water, or rub off on your towel.
Consistent and Reliable Coverage
| Duration | Coverage | Mess Factor | Water Resistance | Eco-Impact | |
|---|---|---|---|---|---|
| UPF 50+CLOTHING | Lasts all day without reapplication | Consistent protection everywhere it covers | Zero mess, clean and dry | Maintains protection when wet | Safe for oceans and reefs |
| TRADITIONALSUNSCREEN | Must be reapplied every 2 hours | Easy to miss spots or apply too thinly | Greasy, sticky, stains clothes | Washes off in water over time | Chemicals can harm marine life |
the coverage gap
Liquid sunscreen has a fatal flaw: it’s invisible once you rub it in. You think you covered your shoulders perfectly, but did you?
Uneven application is the leading cause of "patchy" sunburns. It’s nearly impossible to ensure a perfectly even microscopic film of protection across every inch of your skin by hand. There will always be thin spots. There will always be missed zones.
Make UPF 50+ Your Go-To for Sun Safety
The evidence is clear: UPF 50+ clothing offers a superior, convenient, and reliable way to protect yourself from the sun. It provides a powerful defense against skin cancer and premature aging without the mess and hassle of traditional sunscreens. Plus, it’s a more environmentally conscious choice for those who love our oceans.
The next time you plan a day outdoors, consider adding UPF 50+ apparel to your sun protection toolkit. With a wide variety of stylish and comfortable options available—from swim shirts and hats to everyday dresses and polos—making the switch has never been easier.
Ready to experience the effortless protection of UPF 50+? Explore our collection of sun-safe clothing and discover a smarter way to enjoy the sun. Your skin will thank you.
