Men's Fiera Smart Shirt UPF 50+

Men's Fiera Smart Shirt UPF 50+ is rated 4.4 out of 5 by 45.
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In stock

The World Leader in UPF 50+ Fabric Technology.

Rigorously tested,
highest rated
UPF 50+

UPF 50+ guaranteed
to block 98% of
UVA/UVB rays

UPF 50+ sun
protection that
never washes out


You’ll be ready for anything when you travel in our one-of-a-kind Fiera Smart Shirt engineered to withstand the rigors of travel. Made with our sophisticated Solayo™ fabric, it’s packed with high-tech features like an RFID blocking pocket to protect your sensitive information, a handy chest pocket sunglasses holder, and a microfiber patch for lens cleaning. Unique hidden snaps and cuff closures offer versatile UPF 50+ coverage to protect you on adventures from shade to sun. This sun shirt makes traveling so easy you’ll never want to go home!

  • UPF 50+
  • Classic fit with curved hem
  • Roll up sleeves with hidden snap feature and cuff closure with convertible hand coverage
  • Sunglass holder in front chest pocket and microfiber patch on bottom placket to clean lenses
  • Convertible collar for added neck coverage
  • RFID (radio-frequency identification) blocking pocket to protect sensitive information while traveling
  • Solayo™ fabric: Antimicrobial fabric that is lightweight, breathable and soft to the touch. With 4-way stretch it is naturally wrinkle resistant and moisture wicking.

Size & Fit

  • Body length 31" (size Large)


Solayo™ Fabric

Our Solayo™ fabric is a stretch woven fabric that combines strength and softness. It’s lightweight and breathable with a supple, sophisticated drape. But don’t let the 4-way stretch fool you! Solayo can withstand the rigors of travel with high-tech features like quick-dry, moisture-wicking, antimicrobial properties and natural wrinkle resistance.

Polyester/Spandex blend

Recommended by The Skin Cancer Foundation

All Coolibar fabrics have been approved as an effective UV protectant for covered areas. Coolibar is the first clothing company to receive The Skin Cancer Foundation’s Seal of Recommendation.

Not Recommended For

swimming, not chlorine and salt water resistant or water repellent

Care Instructions

Machine wash cold, tumble dry low

Men's Top Size Chart

Size Chest
in inches
in inches
in inches
S 34-36 14½ 33
M 38-40 15½ 34
L 42-44 16½ 35
XL 46-48 17½ 36
XXL 50-52 18½ 36½
XXXL 54-56 19½ 38
Tall - MT 38-40 15½ 35½
Tall - LT 42-44 16½ 36½
Tall - XLT 46-48 17½ 37½
Tall - XXLT 50-52 18½ 38
Size Chest
in cm
in cm
in cm
S 86-91 37 84
M 97-102 39 86
L 107-112 42 89
XL 117-122 44 91
XXL 127-132 47 93
XXXL 137-142 50 97
Tall - MT 97-102 39 90
Tall - LT 107-112 42 93
Tall - XLT 117-122 44 95
Tall - XXLT 127-132 47 97
Size guide
Rated 4 out of 5 by from Great shirt, check your tiny snaps Love the fabric and the design. Fits TTS. There are issues with the tiny snaps at the cuffs and neck. I had to order multiple shirts before I found one where all of these tiny snaps worked. Great idea, just needs work on execution.
Date published: 2022-04-23
Rated 5 out of 5 by from Good for gardening also! I garden and use this shirt as a sunblock and it is a perfect weight on cool days. Great fabric - silky feeling and doesn't wrinkle.
Date published: 2021-09-19
Rated 2 out of 5 by from Americans beware! Fitting is SMALL I like shirts loose and opted for a 3x where a 2x is usually roomy, was hoping the extra space would help keep cool in the sun all day. This 3x is cut small and clingy. Not exactly thrilled.
Date published: 2021-06-21
Rated 5 out of 5 by from Smart shirt This shirt is comfortable and has sneaky features for extra sun protection. The shirt cuff hides sunshade for hands, and the shirt collar can stand up further in back to protect the neck.
Date published: 2021-06-14
Rated 3 out of 5 by from Overall Size medium is very loose fit, sleeve length is very long. Ok if you wear it over another shirt. Does not wick moisture, becomes very heavy from sweat and dries slowly, almost like cotton. Not good in hot weather. So it’s a good shirt for sun protection while driving or in western dry climates. Don’t buy it if you live in Southeast US.
Date published: 2020-09-06
Rated 5 out of 5 by from Feels good! Fits true to size. My husband loves this shirt. In fact he’s wearing it now and just commented, “This shirt feels so good!” For reference he’s 6’1” and 210 pounds.
Date published: 2020-08-02
Rated 5 out of 5 by from Nice shirt Love the snap buttons! Great fabric! Looks good! All around great shirt for hubby! He likes it !
Date published: 2020-07-23
Rated 3 out of 5 by from Stylish but Soaked Pros: Style & color are nice; blocks sun well. Con: Shirt is made of synthetic fabric that doesn't "breathe" well; shirt easily became completely soaked in July.
Date published: 2020-07-20
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