Not all clothing is sun protective, and not all sun protective clothing is created equal.
Innovation is at the heart of Coolibar’s philosophy. We’re relentless about developing fabrics that matter in contemporary styles made for movement, fitness and fun. We believe in an active, outdoor life.
We've developed industry-leading fabrics with performance features like lightweight, soft, breathable, stretch, moisture-wicking, fast drying, cooling, water repellant, anti-microbial – all designed for movement, fitness and fun. Each proprietary fabric type is designed for a very specific function and outdoor activity. For example, our swimming and snorkeling fabrics are chlorine- and saltwater- resistant and dry quickly.
What makes a better sun protective fabric?
Technical innovation and independent third-party testing ensures our fabrics are UPF 50+. Our fabrics use a combination of weave (tighter is better), color, weight and additions of the best active ingredients found in sunscreens, millions of the sun-bouncing minerals, titanium dioxide and zinc oxide infused at the fiber or fabric level. Even with multiple washings and exposure to sweat, chlorine and salt – our sun protection never washes out.
We NEVER say SPF. Fabric is UPF. Lotion is SPF.
If you see clothing brands labeled as SPF protection, it’s not accurate for fabrics. SPF stands for Sun Protection Factor which measures the amount of time it takes for sun-exposed skin protected with sunscreen or lotion type products to redden from UVB (“burning”) rays. UPF is a broad-spectrum UVA and UVB measure for fabric, and it rates the amount of UV radiation that penetrates a fabric and reaches the skin. A garment with a UPF of 50 only allows 1/50th of the UV radiation falling on the surface of the garment to pass through it. It blocks 49/50ths or 98% of the UV radiation. Clothing brands that cite SPF are not full spectrum protection.