Twin Cities Community Unites Against Melanoma on August 12


The Twin Cities Rally To Fight Against The Deadliest Form of Skin Cancer - Melanoma

ST. PAUL, MN, August 7, 2017 - The Twin Cities are joining the Melanoma Research Foundation (MRF) for the annual Miles for Melanoma 5k run/walk, to elevate awareness of the fastest growing, deadliest form of skin cancer. Scheduled for Saturday, August 12, 2017 - rain or shine - at Lake Phalen in St. Paul, walkers and runners will unite in support of finding a cure for and advocating prevention of melanoma, the most common form of cancer in young adults 25 - to 29-years-old and the second most common in adolescents and young adults 15 to 29 years old. Local Minneapolis-based COOLIBAR (koo-luh-bar), the nationwide industry leader in UPF 50+ sun protective apparel and accessories, brings its team of 60 participants to the event. Uplifting and family-friendly, the race celebrates melanoma patients and survivors, doctors, caregivers and advocates and raises funds for the MRF's mission to advance research, education and advocacy for melanoma.

Local sponsor Coolibar is buoyed by Miles for Melanoma National Presenting Sponsor Bristol-Myers Squibb. Qualified medical professionals from local dermatology practices will be on hand offering FREE skin screenings during the event.

Register for the Miles for Melanoma 5k at Lake Phalen, St. Paul on Saturday, August 12, 2017 and join us in the fight against melanoma:

  • Register here (note: discounted online registration ends on Wednesday, August 9)
  • Create a fundraising team and a personalized fundraising page
  • Share the page and a fundraising goal with friends, family, and social networks

Visit the MRF's Miles for Melanoma website, or follow @CureMelanoma on Twitter for more information about special guests, prizes and activities during the event.

About Melanoma
Melanoma is one of the fastest growing and most serious types of skin cancers in the United States and can strike men and women of all ages, races and skin types. With a 1 in 50 lifetime risk of developing melanoma, this year nearly 87,000 Americans are expected to be diagnosed with Stage I-IV melanoma and another 74,000 will be diagnosed with melanoma in situ – totaling over 160,000 total diagnoses. Melanoma is the most common form of cancer for young adults 25- to 29-years-old and the second most common cancer in adolescents and young adults 15- to 29-years-old. Melanoma is the leading cause of cancer death in women ages 25-30. While the majority of melanomas occur on the skin, melanoma can also occur in the eye (ocular, or uveal melanoma), in mucous membranes (mucosal melanoma), or even beneath fingernails or toenails.

About the Melanoma Research Foundation
The Melanoma Research Foundation (MRF) is the largest independent organization devoted to melanoma. Committed to the support of medical research in finding effective treatments and eventually a cure for melanoma, the MRF also educates patients and physicians about prevention, diagnosis and the treatment of melanoma. The MRF is an active advocate for the melanoma community, helping to raise awareness of the disease and the need for a cure. The MRF’s website is the premier source for melanoma information seekers. More information is available at Find the MRF on FacebookTwitter and Instagram.

About Coolibar:
One of the most recommended sun protective clothing brands by dermatologists, Coolibar has led the movement of UPF 50+ clothing with innovative fabrics for serious protection, designed in contemporary fit and styling for today’s active, outdoor lifestyle. Headquartered in Minneapolis, Minnesota, the company designs UPF 50+ swimwear, everyday wear, fitness and sportswear, hats and accessories for women, men and children that blocks 98% of UVA/UVB rays. Tested more than any other brand, and exceeding all published U.S. standards, Coolibar guarantees UPF 50+ protection for the life the garment. Coolibar was the first clothing company to ever receive The Skin Cancer Foundation’s Seal of Recommendation. For more information visit or call 1-800-926-6509. Follow us on FacebookTwitterPinterest and Instagram

For further Information, the news media should call:
Christie Naegele
Marketing & Public Relations