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Twin Cities Community Unites Against Melanoma on August 12

The Twin Cities Rally To Fight Against The Deadliest Form of Skin Cancer - Melanoma

ST. PAUL, MN, August 7, 2017 - The Twin Cities are joining the Melanoma Research Foundation (MRF) for the annual Miles for Melanoma 5k run/walk, to elevate awareness of the fastest growing, deadliest form of skin cancer. Scheduled for Saturday, August 12, 2017 - rain or shine - at Lake Phalen in St. Paul, walkers and runners will unite in support of finding a cure for and advocating prevention of melanoma, the most common form of cancer in young adults 25 - to 29-years-old and the second most common in adolescents and young adults 15 to 29 years old. Local Minneapolis-based COOLIBAR (koo-luh-bar), the nationwide industry leader in UPF 50+ sun protective apparel and accessories, brings its team of 60 participants to the event. Uplifting and family-friendly, the race celebrates melanoma patients and survivors, doctors, caregivers and advocates and raises funds for the MRF's mission to advance research, education and advocacy for melanoma.

Local sponsor Coolibar is buoyed by Miles for Melanoma National Presenting Sponsor Bristol-Myers Squibb. Qualified medical professionals from local dermatology practices will be on hand offering FREE skin screenings during the event.

About Melanoma
Melanoma is one of the fastest growing and most serious types of skin cancers in the United States and can strike men and women of all ages, races and skin types. With a 1 in 50 lifetime risk of developing melanoma, this year nearly 87,000 Americans are expected to be diagnosed with Stage I-IV melanoma and another 74,000 will be diagnosed with melanoma in situ – totaling over 160,000 total diagnoses. Melanoma is the most common form of cancer for young adults 25- to 29-years-old and the second most common cancer in adolescents and young adults 15- to 29-years-old. Melanoma is the leading cause of cancer death in women ages 25-30. While the majority of melanomas occur on the skin, melanoma can also occur in the eye (ocular, or uveal melanoma), in mucous membranes (mucosal melanoma), or even beneath fingernails or toenails.

About the Melanoma Research Foundation
The Melanoma Research Foundation (MRF) is the largest independent organization devoted to melanoma. Committed to the support of medical research in finding effective treatments and eventually a cure for melanoma, the MRF also educates patients and physicians about prevention, diagnosis and the treatment of melanoma. The MRF is an active advocate for the melanoma community, helping to raise awareness of the disease and the need for a cure. The MRF’s website is the premier source for melanoma information seekers. More information is available at www.melanoma.org. Find the MRF on Facebook, Twitter and Instagram.

Press Contact:
Michelle Rivard
Manager, Strategic Partnerships for Coolibar
MRivard@Coolibar.com
920-217-5516 (Mobile)

About Coolibar:
Coolibar is one of the most recommended and tested sun protective clothing companies in the United States. Based in Minneapolis, the company was founded in 2001 and makes a range of UPF 50+ swimwear, everyday wear and fitness wear that blocks 98% of UVA/UVB rays and is guaranteed for the life of the fabric. Coolibar was the first clothing company to receive The Skin Cancer Foundation's Seal of Recommendation. The brand is also recommended by the American Academy of Dermatology and the Melanoma International Foundation. For more information visit www.coolibar.com or call 1-800-926-6509. Follow us on Facebook, Twitter, Pinterest and Instagram