Sun protection you wear
UPF 50+ Clothing
UPF 50+ Clothing
The Sun Never Stops. Neither Should Your Protection.
Did you know? 1 in 5 Americans will develop skin cancer by age 70. The sun is relentless, but protecting yourself shouldn't be a chore. Discover the effortless safety of UPF 50+ clothing, scientifically engineered to block 98% of harmful UV rays.
WHAT EXACTLY IS UPF 50+?
Before we dive into the benefits, let's clarify what UPF means. UPF stands for Ultraviolet Protection Factor. It’s a rating system used for apparel that measures how effectively a fabric blocks UV radiation from reaching your skin. Think of it as the SPF (Sun Protection Factor) for your clothes.
WEAR IT AND FORGET IT
Stop fighting a losing battle with lotions. The answer isn't a higher SPF number; it’s a different material altogether. UPF 50+ clothing is the game-changer. Unlike sunscreen, a sun shirt doesn't care if you sweat. It doesn't wash off in the ocean. It doesn't require a timer.
With UPF 50+ fabric, your protection is consistent. The fabric provides a physical barrier that doesn’t degrade with sweat or water. As long as the garment is covering your skin, you can trust that you're getting the full UPF 50+ protection. This reliability is crucial for long days spent hiking, swimming, or simply enjoying the outdoors.
UPF vs SPF
Did you know that most people apply only 25-50% of the recommended amount of sunscreen? This drastically reduces its effectiveness. Even with perfect application, sunscreen can sweat off, wash away in the water, or rub off on your towel.
Why Coolibar & UPF 50+is the Future of Sun Safety
| Duration | Coverage | Mess Factor | Water Resistance | Eco-Impact | |
|---|---|---|---|---|---|
| UPF 50+CLOTHING | Lasts all day without reapplication | Consistent protection everywhere it covers | Zero mess, clean and dry | Maintains protection when wet | Safe for oceans and reefs |
| TRADITIONALSUNSCREEN | Must be reapplied every 2 hours | Easy to miss spots or apply too thinly | Greasy, sticky, stains clothes | Washes off in water over time | Chemicals can harm marine life |
MEET YOUR SUN PROTECTION FRENEMY: SPF
For years, SPF lotions have been the go-to for sun safety but let’s face it: They’re messy unreliable and demand constant reapplication. Enter UPF 50+ Coolibar clothing the ultimate sun protection hero. No more sticky creams, no more missed spots: Just all-day hassle-free coverage. It’s time to ditch the frenemy and embrace the future of sun safety. UPF isn’t just better it’s smarter.
the coverage gap
Liquid sunscreen has a fatal flaw: it’s invisible once you rub it in. You think you covered your shoulders perfectly, but did you?
Uneven application is the leading cause of "patchy" sunburns. It’s nearly impossible to ensure a perfectly even microscopic film of protection across every inch of your skin by hand. There will always be thin spots. There will always be missed zones.
Make UPF 50+ Your Go-To for Sun Safety
A garment with a UPF 50+ rating blocks at least 98% of both UVA and UVB rays. This is the highest level of protection available for clothing. Unlike a standard cotton t-shirt, which might only have a UPF of 5, UPF 50+ garments are specifically engineered to keep your skin safe. The protection comes from the fabric's tight weave, specific fiber types, and sometimes special treatments that deflect radiation.
OUR UPF 50+ BEST SELLERS
One of the biggest advantages of UPF 50+ clothing is its sheer convenience. It offers a "wear it and forget it" approach to sun safety.
Say Goodbye to Messy Lotions
How does UPF protection compare to SPF in sunscreen?
At Coolibar, we provide the most advanced sun protection available. While SPF (Sun Protection Factor) measures how long sunscreen protects your skin from UVB rays, UPF (Ultraviolet Protection Factor) measures how much UV radiation (both UVA and UVB) a fabric blocks. Coolibar’s UPF 50+ clothing blocks 98% of harmful UV rays, offering consistent, all-day protection that sunscreen alone cannot match. With Coolibar, there’s no need to reapply—our protection is built into every thread, trusted by millions, and recommended by dermatologists worldwide.
Why is sun protective clothing important for everyday skin health?
Coolibar’s sun protective clothing is more than just apparel—it’s a commitment to your skin’s health. Harmful UV rays are the leading cause of skin cancer, premature aging, and sunburn, and sunscreen alone isn’t enough. Coolibar’s UPF 50+ fabrics provide a physical barrier that protects your skin effortlessly, every single day. Unlike sunscreen, our clothing doesn’t wash off, fade, or miss a spot. That’s why Coolibar is the first clothing brand to earn the Skin Cancer Foundation’s Seal of Recommendation for our entire line. When it comes to everyday skin health, Coolibar is the gold standard.
Can UPF 50+ protection fade or wash out over time?
With the right care and depending on frequency of use, Coolibar’s UPF 50+ protection is guaranteed for up to 40 wash cycles. To put this into perspective, sunscreen must be reapplied every two hours for each day you spend in the sun. Coolibar’s sun protection you wear offers a healthier, safer, and more consistent choice for those who prioritize sun safety and skin health. Our garments are designed to make sun protection effortless and reliable, trusted by millions and recommended by dermatologists.
How should you wash and care for UPF 50+ garments?
Caring for your Coolibar garments is simple, and our fabrics are designed to maintain their UPF 50+ protection with ease. Wash in cold water with a gentle detergent, avoid bleach or fabric softeners, and line dry for best results. Every Coolibar product comes with clear care instructions to ensure your garment continues to deliver the world-class sun protection we’re known for. With Coolibar, you can trust that your investment in sun safety will last.
Is UPF clothing recommended by dermatologists?
Absolutely, and Coolibar is their top choice. Dermatologists consistently recommend UPF clothing as the most effective way to prevent sunburn, skin aging, and skin cancer. Coolibar’s UPF 50+ clothing is not only trusted by medical professionals but also the first clothing brand to receive the Skin Cancer Foundation’s Seal of Recommendation for our entire line. When dermatologists think of sun protection, they think of Coolibar.
What sets Coolibar apart from other sun protection apparel brands?
Coolibar isn’t just another sun protection brand. We are the pioneers and leaders in the industry. As the first clothing company to receive the Skin Cancer Foundation’s Seal of Recommendation for our entire line, we’ve set the standard for UPF 50+ apparel. Our innovative fabrics are rigorously tested to block 98% of UVA and UVB rays, ensuring unmatched protection. But we don’t stop at functionality. Our designs are stylish, comfortable, and versatile, making sun safety effortless. Trusted by millions and recommended by dermatologists, Coolibar is the brand you can rely on to protect what matters most: your skin.
Real People, Real Protection
"I used to dread outdoor activities because I burn so easily. Now, I just throw on my UPF hoodie and I don't worry about a thing. It's liberating!" — Sarah J., avid hiker
"After my scare with basal cell carcinoma, my dermatologist recommended UPF clothing. It gives me peace of mind knowing I'm actually covered." — Mike T., father of three
"I thought sun shirts would be hot and heavy, but this fabric is incredibly lightweight and breathable. I wear it even on the hottest days." — Elena R., marathon runner