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60,000+5 Star Reviews
"The designs are actually stylish. Something you want to wear, not just tolerate for coverage"
- Daniella R. | Verified Buyer
Why Coolibar Outshines the Competition
Other brands claim sun protection, Coolibar sets the standard. Here’s why we lead the industry:
1
Most competitors use standard fabrics that offer limited UV protection. Coolibar’s proprietary fabrics are specially engineered for unbeatable, long-lasting UPF performance.
2
While many brands focus solely on function, Coolibar combines sun safety with fashion-forward designs, offering styles for every lifestyle and age group.
3
Competitors often lack rigorous testing. Every Coolibar product undergoes extensive QA to ensure top-tier performance and durability, season after season.
Feature
Competitors
Advanced technical clothing
First clothing company to earn the Skin Cancer Foundation’s Seal of Recommendation
Longest-running sun protection brand
Every item is tested and validated UPF 50+
Proprietary fabrics for protection
Fashion-forward designs
Styles for every lifestyle, from active to everyday wear.
Full age range covered, not just adults.
Market leader setting the standard for others.
True full-coverage options
Our Story: The World Leader in Sun Protection
For over 20 years, Coolibar has led the way in sun-protective clothing, driven by a mission to keep people safe from sun damage and skin cancer. As the first clothing brand to earn The Skin Cancer Foundation’s Seal of Recommendation, we’ve set the global standard for UPF 50+ apparel that blocks 98% of UVA/UVB rays.
Our proprietary fabrics are backed by science and rigorously tested to guarantee lifetime UPF 50+ protection. Trusted by dermatologists worldwide, Coolibar’s clothing, hats, and swimwear are designed to keep you cool, comfortable, and confident—wherever life takes you under the sun
Commitment To Quality
Coolibar® is the first clothing brand to earn the Skin Cancer Foundation’s Seal of Recommendation. Our fabrics are UPF 50+, blocking 98% of UVA/UVB rays, and that protection lasts for the life of the garment, even after 40 washes and 100 hours of sun exposure.
Engineered for performance and comfort, Coolibar’s proprietary blends are lightweight, breathable, and moisture-wicking—ideal for everything from beach days to marathons.
Dermatologists often recommend Coolibar over sunscreen for consistent, reliable UV protection that doesn’t wear off.
