New Arrivals

Discover the latest additions to our NEW ARRIVALS page, featuring a curated selection of new styles and classic best-selling silhouettes for men, women, kids, and babies. Explore our range of sun protective clothing, including UPF 50+ rated garments designed to block 98% of UVA/UVB rays. From casual everyday wear to swimwear for the whole family, and from men's and women's active sportswear for outdoor activities to sun shirts for men and women, our collection offers UV clothing for every need. Experience ultimate sun protection with our UPF clothing range, ensuring you stay safe under the sun while enjoying your favorite activities.

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Women's Charlotte Bay Ruffle Skirt Tulip Pink
Tulip Pink

$69.00 USD
Introducing the NEW UPF50+ Charlotte Bay Ruffle Skirt, a romantic addition to your sun protective wardrobe. This elegant, flowy above-the-knee skirt is crafted from our exclusive Aire™ fabric, the only...
Color_Natural/Burgundy
Quick Add: One Size

Christy Large Brim Fedora With Fancy Bow Natural/Burgundy
Natural/Burgundy

$79.00 USD
Inspired by the refined men’s styles of the past, the Christy Wool Fedora brings a touch of vintage sophistication to the modern wardrobe. Designed to make a statement, this structured fedora...

Women's Lawai Ruche Swim Shirt Seedling
Seedling

$89.00 USD
Two looks in one: cinch up the sides for wading, or wear the Lawai Ruche Swim Shirt long as a tunic. An improved visible quarter-zip neckline and straight edging on...
Color_Seedling

Women's Hightide Long Sleeve Swim Shirt Seedling
Seedling

$69.00 USD
Sporty, with a feminine touch. Our Hightide Long-Sleeve Swim Shirt keeps you covered for long days on or near the water. Chlorine and saltwater resistant fabric is great for water...

Women's Ocean Sculpt High Rise Bottoms White
White

$49.00 USD
Introducing the NEW UPF50+ Ocean Sculpt High Rise Swim Bottoms, meticulously crafted for ultimate sun protection and style. Made from our premium Aqua Helios™ fabric, these swim bottoms offer medium...

Women's Ocean Sculpt High Rise Bottoms Seedling
Seedling

$49.00 USD
Introducing the NEW UPF50+ Ocean Sculpt High Rise Swim Bottoms, meticulously crafted for ultimate sun protection and style. Made from our premium Aqua Helios™ fabric, these swim bottoms offer medium...

Women's Ocean Drive Cropped Rash Guard Seedling
Seedling

$79.00 USD
Inspired by some of our best-selling long-sleeved swim rash guards, the NEW UPF50+ Ocean Drive Cropped Rash guard provides an option for sun protective coverage for the arms. This long-sleeved...

Women's Petra Wide Leg Pants Seedling
Seedling

$99.00 USD
Step into the most wonderfully comfortable and luxurious silky sun pants you'll ever find. Our lightweight Petra Wide Leg Pants sits just below the waist with floor-grazing hems to create...

Women's Tampa Twist Tank Skyride
Skyride

$49.00 USD
The Tampa Twist Tank is a fun, fashion-forward update to the classic sleeveless top. Featuring a unique twisted neck detail, this relaxed-fit tank is made from sun-protective ZnO fabric, ensuring...

Women's Pompano Shrug Hoodie Blue Dusk
Blue Dusk

$49.00 USD
The Pompano Shrug Hoodie is the perfect layering piece for added sun protection with a stylish twist. Featuring an adjustable drawstring hoodie and bishop sleeves with cuffs, it combines comfort...

Women's Bay Harbor Tie Waist Tee Skyride
Skyride

$79.00 USD
Introducing the NEW Bay Harbor Tie Waist Tee, a perfect fusion of style and sun safety. Crafted from our softest ZnO fabric, this lightweight, long-sleeved tee features a loose fit,...

Women's Espanola Way Dress Blue Dusk
Blue Dusk

$99.00 USD
Introducing our NEW Espanola Way Dress, expertly crafted from our innovative 3Ddri fabric. Designed for those on the move, this light-weight woven dress features a subtle 3D grid pattern, ensuring...

Women's Luna Pullover Shrug Pearl
Pearl

$45.00 USD
Throw our Luna Pullover Shrug in a purse, backpack or beach bag for additional on-the-go coverage whenever you need it. Simply layer it over a tank top or T-shirt to...

Women's Dania Long Sleeve Tee Black
Black

$49.00 USD
The Dania L/S Tee is set to be a classic in your wardrobe, offering a relaxed, semi-oversized fit that’s both comfortable and stylish. Made from soft ZnO fabric, it provides...

Women's Castaneda Shirt Dress Black
Black

$99.00 USD
Introducing the NEW UPF50+ Castaneda Shirt Dress – the perfect combination of comfort, style, and sun protection. With its classic shirt dress silhouette, this dress features a relaxed swing shape...

Women's Merrick Long Sleeve Tie Shirt Skyride
Skyride

$59.00 USD
The Merrick Long Sleeve Tie Shirt combines modern style with sun protection, so you never have to choose between looking fashionable and staying sun protected. Featuring a crew neck, full-length...

Women's Malta Travel Dress Lavendula Stripe
Lavendula Stripe

$109.00 USD
Travel smarter in this high-tech long shirt dress. It features the versatile coverage of roll up sleeves with hidden snaps, cuff closures and a convertible collar—all in our supple Solayo™...

Women's Destin Travel Windbreaker Lavendula
Lavendula

$99.00 USD
The Destin Travel Windbreaker is the ultimate travel jacket, designed for comfort, practicality, and style. Made from ultra-lightweight 3Ddri fabric, it’s water and stain-resistant, ensuring durability during your travels. With...

Women's Dania Long Sleeve Tee White
White

$49.00 USD
The Dania L/S Tee is set to be a classic in your wardrobe, offering a relaxed, semi-oversized fit that’s both comfortable and stylish. Made from soft ZnO fabric, it provides...

Women's Peninsula Chambray Shirt White Chambray
White Chambray

$79.00 USD
Easy to dress up or down, our versatile and flattering Peninsula Chambray Shirt is a classic piece with our sun protective twist. Smartly tailored with a button placket at the...