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New Arrivals

Discover the latest additions to our NEW ARRIVALS page, featuring a curated selection of new styles and classic best-selling silhouettes for men, women, kids, and babies. Explore our range of sun protective clothing, including UPF 50+ rated garments designed to block 98% of UVA/UVB rays. From casual everyday wear to swimwear for the whole family, and from men's and women's active sportswear for outdoor activities to sun shirts for men and women, our collection offers UV clothing for every need. Experience ultimate sun protection with our UPF clothing range, ensuring you stay safe under the sun while enjoying your favorite activities.

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Color_Light Blue Heather

Women's Morada Everyday Long Sleeve T-Shirt Light Blue Heather
Light Blue Heather

$49.00 USD
Searching for sun shirts that go with anything in your wardrobe? Our Morada Everyday Long Sleeve T-Shirt is a solid choice-and a great value. It's slightly fitted to feel like...
Color_Black

Carmen Wheat Straw Visor Black
Black

$39.00 USD
Experience the ultimate in sun protection and style with our Carmen Visor, now available in two colors. Featuring a lined underbrim for added sun protection and durability, this visor exudes...
Stagecoach Crochet Raffia Western Hat | Natural

Stagecoach Crochet Raffia Western Hat Natural
Natural

$79.00 USD
The Stagecoach is our western-inspired cowboy hat, designed for all types of adventures. Crafted from Grade A crochet raffia, this hat is both lightweight and durable, holding its shape effortlessly....
Color_Magnolia Pink

Shelby Shapeable Poolside Hat Magnolia Pink
Magnolia Pink

$65.00 USD
Searching for a shapeable wide brim hat that can safely take you from pool deck to patio party-and everywhere in between? Our Convertible Roll-up Shelby Shapeable Poolside Hat offers the...
Color_Brown

Shelby Shapeable Poolside Hat Brown
Brown

$65.00 USD
Searching for a shapeable wide brim hat that can safely take you from pool deck to patio party-and everywhere in between? Our Convertible Roll-up Shelby Shapeable Poolside Hat offers the...
Shelby Shapeable Poolside Hat | White

Shelby Shapeable Poolside Hat White
White

$65.00 USD
Searching for a shapeable wide brim hat that can safely take you from pool deck to patio party-and everywhere in between? Our Convertible Roll-up Shelby Shapeable Poolside Hat offers the...
Color_Bay Aqua

Shelly Shapeable Travel Sun Hat Bay Aqua
Bay Aqua

$49.00 USD
Searching for sun hats that are built for life on the go? Our Shelly Shapeable Travel Sun Hat rolls up small in your tote or carry-on, then pops back into...
Color_Sage

Shelly Shapeable Travel Sun Hat Sage
Sage

$49.00 USD
Searching for sun hats that are built for life on the go? Our Shelly Shapeable Travel Sun Hat rolls up small in your tote or carry-on, then pops back into...
Color_Slate/White Colorblock

Men's Hightide Long Sleeve Swim Shirt Slate/White Colorblock
Slate/White Colorblock

$69.00 USD
Take on the salt, water, chlorine, and more with our Hightide Long Sleeve Swim Shirt. This men's swim shirt is designed to stay in place with a loop inside the...
Color_Black

Men's Westchester Travel Pants Black
Black

$99.00 USD
Introducing the Westchester Travel Pant—your ultimate travel companion, combining innovative design and unmatched functionality. With a retractable waistband for all-day comfort, RFID-blocking pockets for security, and water-repelling Aqua Plus Lite...
Color_White

Men's Bal Harbour Polo White
White

$69.00 USD
Engineered with our world-leading UPF 50+ fabric technology, the Bal Harbour Polo is crafted from a cotton-bamboo blend guaranteed to block 98% of UVA/UVB rays. Antimicrobial performance with a breathable,...
Color_Pacific Blue Heather

Men's Bal Harbour Polo Pacific Blue Heather
Pacific Blue Heather

$69.00 USD
Engineered with our world-leading UPF 50+ fabric technology, the Bal Harbour Polo is crafted from a cotton-bamboo blend guaranteed to block 98% of UVA/UVB rays. Antimicrobial performance with a breathable,...
Color_White/Navy Stripe

Men's Fiera Smart Shirt White/Navy Stripe
White/Navy Stripe

$109.00 USD
You’ll be ready for anything when you travel in our one-of-a-kind Fiera Smart Shirt engineered to withstand the rigors of travel. Made with our sophisticated Solayo™ fabric, it’s packed with...
Color_Clear Sky Blue

Men's Kahuna Swimming Shorts Clear Sky Blue
Clear Sky Blue

$69.00 USD
Durable and comfortable make these Men's Kahuna Swimming Shorts a warm weather winner! Featuring a built in compression knit short liner for extra support and coverage, front angled pockets and...
Color_Black

Women's Bayfront Rash Guard Bra Top Black
Black

$69.00 USD
The NEW UPF50+ Bayfront Rash Guard Bra Top offers unbeatable sun protection with a stylish, sporty design. Crafted from our Aqua Classic fabric, this long-sleeve top provides UPF 50+ coverage...
Color_Peony Pink

Women's Bayshore Ruched Swim Shorts Peony Pink
Peony Pink

$59.00 USD
The NEW UPF50+ Bayshore Ruched Swim Short, crafted from our Aqua Helios fabric, is designed for active water enthusiasts seeking both sun protection and support. This medium compression fabric provides...
Color_Peony Pink

Women's Escalante Long Sleeve Swimsuit Peony Pink
Peony Pink

$109.00 USD
Our high performance Escalante Long Sleeve Swimsuit has a fashionable front zip, sleek design and an ultra flattering shape. This long sleeve bathing suit has sewn-in padded cups for extra...
Color_Clear Sky Blue

Women's Escalante Long Sleeve Swimsuit Clear Sky Blue
Clear Sky Blue

$109.00 USD
Our high performance Escalante Long Sleeve Swimsuit has a fashionable front zip, sleek design and an ultra flattering shape. This long sleeve bathing suit has sewn-in padded cups for extra...
Color_Clear Sky Blue

Women's Ocean Sculpt High Rise Swim Capri Clear Sky Blue
Clear Sky Blue

$59.00 USD
Introducing the NEW UPF 50+ Ocean Sculpt High Rise Swim Capri, meticulously crafted from our advanced Aqua Helios™ fabric. This innovative material provides medium compression for added support and shape...
Color_Black

Women's Larix Shoulder Wrap UV Sleeves Black
Black

$29.00 USD
Stay cool and sun protected with our NEW UPF50+ Larix Women's Shoulder Wrap UV Sleeves, specially designed for active individuals who find other arm sleeves uncomfortable. Made from our cutting-edge...